Sara Gelfgren

Sara Gelfgren headshot
Illustration of a bench which has seats facing in opposite directions. Two people are sitting on the bench, one is looking at their phone and another is looking at a butterfly. A third person walks past with headphones looking at their phone.

About

I’m a Swedish service designer with a background in visual communication and a specialty in illustration. I bring my storytelling, and visualisation skills into my service design practice. I see visualisation as a powerful tool for making collaboration more inclusive and creating alignment. I’m also exploring how it can enrich user research, using creative prompts to uncover deeper insights.