About
I am a strategic, human-centred service designer and design researcher who understands the business landscape and the importance of data-driven solutions. While I approach design with a strong analytical mindset, I also believe that great outcomes stem from an enjoyable and dynamic design process. A solution isn’t just functional—it carries the energy and creativity of the people who shaped it together.
With my skills, I thrive on crafting creative and immersive primary research methods. My strength lies in designing environments where participants feel truly comfortable and engaged, allowing rich, authentic insights to emerge. I believe the best research happens when people enjoy the process, and I take pride in making that happen. I am also highly adept at collaborating with people from vastly different backgrounds, knowing that true innovation happens when diverse perspectives come together. By balancing strategic thinking with a human-centred and engaging approach, I create services that are both meaningful and impactful.