About
I am a communication designer currently pursuing my master’s degree in Digital Direction, specializing in visual design, with expertise in book layout, poster design, and web design. I believe design is not just about visual presentation, but also a response to and exploration of social phenomena and cultural issues.
During my undergraduate studies, I conducted an in-depth academic project aimed at improving university library navigation through app design. This involved comprehensive user research and analysis to address complexities and enhance user experience. I successfully developed a clear, intuitive app information structure and seamless interaction model, significantly enhancing usability in a simulated academic context. Additionally, I possess extensive experience in brand design, video editing, and animation production.
As part of another academic assignment, I developed a zero-waste-themed marketing proposal for a sustainable food brand. I designed an innovative biodegradable packaging labeling system, using effective graphical representation and packaging design techniques. This project successfully communicated sustainability concepts clearly to potential users, reducing cognitive barriers in a theoretical context.
With a keen sensitivity to contemporary social issues, I excel at narrative-driven creative expression and designing solutions that clearly articulate core issues. Currently, I am actively exploring interdisciplinary media such as modeling, installations, and visual imagery, aiming to efficiently and profoundly convey conceptual ideas by seamlessly integrating both physical and digital artistic expressions.
Looking ahead, I intend to continue exploring the intersection of design and social issues, striving to produce design works with depth and social value.