Yeonmi Kim (mustard)

DO YOU WANT RCA MONEY?
Collection of prints on the wall

About

Yeonmi Kim (mustard) is a brand designer based in Seoul and London, with a diverse professional background spanning the banking, film industry, and non-profit exhibition organisations. Moving fluidly between the realms of design and curating, her practice draws inspiration from cinematic compositions and experimental environments. She places value on tangible, practicable outcomes—works that bear the trace of labour and can be physically sensed.

Founded in 2024, her studio Whyi is grounded in this ethos and has undertaken projects for both domestic and international clients, including the Korean Embassy and Korean Air.